Last Week DBS students had the opportunity to learn from SEO experts Laura Guiot and Daniel Kiely from Wolfgang Digital. In their interactive guest lecture Laura and Daniel shared their extensive knowledge of SEO, covering how search engines work, the pillars of SEO, and how companies can optimse visibility without relying on paid advertising. They spoke about strategies that Wolfgang uses for major clients, showing how targeted SEO efforts, including tech-focused SEO, relevance, and authority building, deliver measurable results even in competitive markets. The session also highlighted the impact of AI on search, with insights into Google’s evolving algorithms and the role of artificial intelligence in refining SEO strategies. 

For those interested in a deeper dive, the conversation continues in our DBS Industry Leaders Podcast episode, where Laura and Daniel expand on their methods and offer practical advice for aspiring digital marketers…stay tuned for the official release.

Photo Credit: Eric Limão @ericlimao